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Brands leading the market

Six strong consumer brands are supplied in the Swedish market.

Hilding is the leading brand in Sweden in the mid-price segment. The name comes from Hilding Andersson, who founded the company Hilding Anders in 1939. The range consists of box spring beds in all formats available in the market, and with a full range of top mattresses and accessories for a complete bedroom. The entire range of beds bears the Nordic Ecolabel, and some are recommended by the Swedish Asthma and Allergy Association. The position of Hilding is aimed at the family in its broadest sense under the motto: Sleep Well – Live Well.

Ekens is a brand in the mid-price segment and comes with a strong tradition. The brand was founded in 1938 near Karlshamn by Frank Sandberg and the brand remained in family ownership until it was acquired by Hilding Anders in 1991. The product range consists of box spring beds, top mattresses and accessories, with a focus on a good night’s sleep and bedroom design – for a more comfortable life. Ekens is a broad-based brand aimed primarily at women, although it also appeals also to others.

Stjärnbädden is a brand in the mid-price segment with a relatively short history and roots in Falkenberg. The brand was added to Hilding Anders’ portfolio in 1994 and the offering provides Scandinavian sleeping comfort with good value for money. The product range includes box spring beds, top mattresses and accessories with high quality at reasonable prices – an offering that appeals to many consumers.

Jensen is a brand in the premium segment that focuses on innovation, design and sleeping comfort. The brand was founded in 1947 in Norway and over the years it has grown to become well established in many international markets, primarily in Europe, but also in several other international markets. Under the motto “Designed for Sleep Comfort”, Jensen offers outstanding sleeping comfort and design for consumers who want the very best in terms of both beds and accessories.

Carpe Diem Beds is a premium brand with an offering that provides both unique sleeping comfort and a lifestyle experience based on not only skilled craftsmanship, but also quality and flair. Founded in Lysekil in 1995, the brand has established itself as one of the leaders in Sweden. Through its product promise, Carpe Diem Beds gives its customers an outstanding sleeping experience combined with a sense of luxury and enjoyment at the very highest level.

Curem is a new brand on the Swedish market that offers a holistic approach on wellbeing and relaxation. The beds, with a unique memory foam intimately integrated with a multizone system, provides perfect support and pressure relief. The Curem materials also have an optimal structure that allows air to circulate freely which then gives a better sleeping climate. That is the way Curem offers perfect support for body, mind and spirit.