Askona the most trusted brand in Russia
2011-11-07 [Press release]
The Russian National Trust named the Hilding Anders Group brand Askona, the “Nr 1 mattress brand” in the country. Askona received this recognition after a nationwide consumer survey conducted Mid-September where 33% of the respondents in this category voted for the brand.
“It is fantastic to receive this recognition”, comments Nina Medkova, Marketing Director for Askona the announcement. “Until very recently Russian consumers had a low awareness of brands and product preferences in the bedroom. Consumer electronics were high on the list, only recently the trend to healthy sleep habits has gained ground which makes us very proud and offers many opportunities”, Nina Medkova concludes.
Askona has been majority owned by Hilding Anders since July 2010. Based in Kovrov, 3 hours east of Moscow the company with Managing Director Vladimir Sedov is the market leader in Russia with annual sales of € 75 million.