Hilding Anders' brand Dunlopillo enters marketing alliance with McTimoney Chiropractic Association
2011-11-18 [Press release]
Building awareness of the benefits of chiropractic treatments alongside the use of the correct bed or pillow is important. This is the background for the recently launched UK market alliance between the Hilding Anders Group brand Dunlopillo and the McTimoney Chiropractic association.
“Our aim with this alliance is to help educate people as to the correct type of pillow and bed to use to bring about a comfortable and good night’s sleep. Our Dunlopillo latex products have the unique benefit of offering users instant pressure relief and help to correctly align the spine and neck throughout the night. Dunlopillo latex is breathable and, when combined with our Tempsmart™ covers and Harmonize™ climate control latex ensures that users remain comfortable all year round as the bed remains fresh”, comments Paul Francis, Managing Director for Horatio Myer, the company behind the Group’s UK operations.
Dunlopillo latex is also very durable as it retains its shape even with continual use. The new marketing alliance is aimed at helping those people who suffer from occasional and long-term neck, back and joint issues and therefore may not benefit from regular quality sleep.
The McTimoney chiropractic technique has been used by all ages for over thirty years and McTimoney chiropractors carry out over 1 million treatments a year. It is a precise, gentle and effective technique, which can be used by all the family to help manage back, neck and joint pains. By referring to the Dunlopillo range, the McTimoney chiropractor can suggest to individual patients the type of bed or pillow which may benefit them best by correctly supporting their entire body and therefore help alleviate or reduce pain.