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Hilding Anders expands its sales team in Germany - Olaf Kiepke is the new Sales & Marketing Director

2012-09-11 [Press release]

Malmö – Hilding Anders, the leading bed manufacturer in Europe, is boosting its sales team in Germany with the addition of Olaf Kiepke. As the new Sales & Marketing Director for Germany, he takes particular responsibility for the development of all brands on this dynamic market. The newly created position and the opening of a branch in Oberhausen are a clear signal of the growing involvement of the Hilding Anders Group on the German market and also emphasise its importance to the bed manufacturer.

“In Olaf Kiepke we have a successful industry expert in our team. His experience and connections will play a central role in the construction and expansion of sales structures. With his many years of experience working for well-known manufacturers in the furniture industry and our intensive market research, our involvement in Germany has a solid foundation and we are able to develop a sustainable presence for Hilding Anders,” explains Martin Frutig, Region President SouthWest Europe.

For Olaf Kiepke it is an exciting challenge to drive forward the presence of the European market leader in Germany: “There is stiff competition on the market, but I am convinced that we can become well established in the medium term with the current concepts in both the mattress and bed segments.” Kiepke has worked as a sales specialist on the German bed market since the mid-90s. In his last position, he was Head of Sales for Dormilux in Haßfurt.

With the opening of a new sales branch in mid-October, Hilding Anders is also preparing for extensive customer care in Germany. “In our branch in Oberhausen, we will combine sales, customer service and order processing in order to ensure everything runs smoothly,” explains Frutig. The dynamics of the German operations of Hilding Anders will be visible at imm cologne in Cologne on 14-20 January 2013. The premium brand Jensen and the mid-segment Eastborn collections will be displayed with other new products at stand A60/B62 in hall 9.

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