Hilding Anders new member of German Mattress Industry Association
2012-12-03 [Press release]
At the start of 2013, Hilding Anders will be a new member of Fachverband Matratzen-Industrie e.V, the German industry association. It is important to the market leader on the European bed market to support the activities of the association. At IMM Cologne, the company will be involved in the design of the Sleep Lounge.
“We are very pleased that the Board of the association has accepted our application. We want to integrate ourselves in the market and contribute to keeping it competitive at both European and international levels,” says Daniel Oelker, SVP Communication at Hilding Anders, about the move.
“Hilding Anders is one of the biggest companies at European level. We are sure that this experience and this knowledge are valuable to our trade association. Ultimately, it is the members of an association and their commitment that are the decisive factors for successful work, both internally and on the market. We hope to have an active working relationship so that we can have even more impact in the future,” comments Dr. Ulrich Leifeld, Managing Director of Fachverband Matratzen-Industrie.
Hilding Anders will present five of its brands at IMM Cologne in hall 9.1 A10/ B11: Jensen, CUREM, Eastborn, Swisshome and Hilding. In previous years, the company has presented new products from two brands. The products offered by the Swedish company include both mattresses, foam and interior sprung, and box spring beds in all price segments under both its own brands and private labels.