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Trade fair expectations exceeded

2015-02-10 [Press release]

Hilding Anders, one of the European bed and mattress industry’s market leaders, experienced a great imm 2015. With its well-designed products and exhibition stand, the Swedish company attracted large numbers of visitors from the very start of the trade fair.

Rolf Das, Sales & Marketing Director at Hilding Anders Germany, was very pleased: “This was our third year at imm. Our portfolio-concept was received better than ever before and rewarded with concrete orders. We have worked hard to get recognized as a leading brand in Germany and I am glad that our carefully designed portfolio and brand focus have, step by step, convinced the market.

The vivid interest from different furniture associations – and the remarkable numbers of new retailer contacts and orders – is an acknowledgement of the Hilding Anders strategy. The new products presented from the brands on display – Jensen, Carpe Diem Beds, Hilding, Curem and Slumberland – demonstrate the company‘s diversity as a global player and underline its claim to be able to provide the right product for every customer need. “As our our corporate motto 'Giving the world a good night’s sleep’ indicates, we are the one-stop shop for beds and mattresses” comments Rolf Das.

“In addition, we have also noticed strong interest from international customers. This emphasises the importance of imm as the leading European fair in our field. For us, imm is the shop window for the European bed market. That is why we have already booked our stand for 2016”, concludes Daniel Oelker, Senior Vice President Communication at Hilding Anders.


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