Hilding Anders and ReST announce strategic partnership
2018-06-25 [Press release]
Hilding Anders and leading U.S. smart-bed player ReST announce strategic partnership by launching smart bed solution in Europe, Russia and Asia.
Hilding Anders, the leading bedding and mattress group in Europe, Russia and Asia, has entered into a strategic partnership with ReST Responsive Surface Technology, LLC (“ReST”), the US-based provider of the globally most innovative smart bed solution.
As part of this cooperation, Hilding Anders, a KKR portfolio company, has licensed the ReST’s smart bed technology that will be used in manufacturing and distribution across the group’s markets in Europe, Russia and Asia. Based on this agreement, Hilding Anders will launch a smart bed in Europe, Russia and Asia under its respective market-leading local brands. Hilding Anders presented a first demo version of the product at the Bico relaunch fair in Schänis, Switzerland, on Sunday June 24th, 2018. Bico is the market leading bed brand in Switzerland.
The ReST smart bed solution is a patented and proprietary technology, winning the renowned CES innovation award 2015. The technology includes, amongst other things, an innovative smart fabric. The smart fabric consists of a market-leading sensor layer that measures pressure distribution on each side of the mattress in order to provide consumers with a unique and personalized experience. The smart sensor detects sleep pressure points of the individual and responds according to his or her needs by controlling multiple air zones of the mattress through a market-leading air pump. The ReST smart bed uses sophisticated application and software that allows the sleeper to manually or automatically adjust the firmness level of their mattress along different body zones.
Pepyn Dinandt, Chairman & Group CEO of Hilding Anders: “This partnership with ReST clearly strengthens our positioning as a driver of innovation in the market. With our smart bed product we will offer consumers an unprecedented level of sleep comfort through a truly individualized bed – a ‘My Bed’, so to speak.”
Rob Golden, Founder and CEO of ReST: “ReST is excited to partner with Hilding Anders to provide the most advanced smart bed technology to customers in major markets around the world. The need to advance sleep quality has never been greater and a smart bed that senses the sleeper and adjusts in real time is the best solution. ReST looks forward to creating the leading smart bed in the world with Hilding Anders.”
Next to the license agreement, Hilding Anders also gained a 25% stake in ReST, giving Hilding Anders its first footprint in the US mattress and bedding market.
Rob Golden: “As one of the fastest growing smart bed companies in the world, ReST will use the capital and expertise provided by Hilding Anders to accelerate our distribution of the ReST smart bed around the globe.”
ReST, a sleep technology innovator, is one of the fastest growing new bed companies in the world offering the most advanced, award-winning smart bed to consumers everywhere. ReST’s mission is to offer the ultimate sleep experience, improving sleep without effort to enhance everyday life. The ReST Bed™ uses a unique, patented smart fabric sensor technology to sense the sleeper's needs by scanning hundreds of times a minute. ReST smart beds respond continuously, adjusting the bed in real time, not hours or days later as some other “smart” beds function. The ReST Bed™ is used by elite athletes and thousands of customers worldwide to maximize their sleep quality and performance at work and play. ReST is currently featured in close to 200 US retail locations and is expanding into experience-led boutique hotel and Airbnb locations throughout 2018 and into 2019.
About Hilding Anders
The Hilding Anders Bedding & Mattress Group (“HA Group”) is one of the leading bedding and mattress companies globally, operating across the European, Russian and Asian markets. Although HA Group is a products company with a comprehensive portfolio, it also has, where necessary, retail activities in a limited number of geographies to support the growth of its premium product portfolio.
HA Group has 26 brands across premium/international and strong regional/local segments together with a private label offering. HA Group is proud to have some of the world’s most prestigious mattress brands as part of our portfolio. Bico, Carpe Diem and Jensen, each with a unique product offering and leadership positions in their respective markets, are all primed for international expansion. Today, HA Group is focused on 21 core markets with sales in over 60 countries worldwide.
HA Group currently has 25 production facilities in 19 countries and over 9,000 employees producing a full range of bedding products. In Russia and China, HA Group has ~1,160 directly operated and franchised branded retail stores. In 2017 the group had sales of EUR942m and EBITDA of EUR112m.