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Hilding Anders local brands

Many of our local brands have an exclusively national presence, while others are available regionally. These brands have a strong identity in their markets, and a product offer that is geared towards local preferences. Local brands constitute approximately 17% of the Group’s net sales.

André Renault is one of the strongest brands in France, and is the market leader in the segment of adjustable beds and mattresses. André Renault holds a premium brand position and has been part of Hilding Anders since 2004.

Italian Bedding is manufactured in the factory in Pove del Grappa in Northern Italy. New products are launched regularly and sold in bedding specialists and independent furniture shops in the domestic market. The brand competes in the medium/medium-high segment and has been part of Hilding Anders since 2008.

Crown Bedding has its roots in Belgium, but is also sold in France and the Netherlands. It represents a core Group offering regarding value for money bedding products within the Group. The site in Zingem produces private label products, as well as pillows and duvets.

Dunlopillo is one of the leading bed brands in Scandinavia. We offer an exclusive range of beds, mattresses, toppers and pillows made of pure Talalay Nature latex mainly on the Danish market. Dunlopillo is in the premium price segment and has been a part of Hilding Anders since 2010.

Curem is a brand that has been developed and launched by Hilding Anders during the past five years. It is characterized by mattresses and pillow made from a special, viscoelastic foam that moulds itself according to the shape of the body. Curem stands for high quality and value-for-money special offers across different European countries.

Hilding has its roots in Hilding Anderssons Möbelfabrik AB in Bjärnum. The company was founded in 1939 by the man who gave his name to its beds. From the outset, the aim was to offer a bed that would provide a beneficial night’s sleep. Over the years, Hilding has become synonymous with advanced product development and expertise in the field of comfort in bed.

The Eastborn brand is manufactured in Vroomshoop in the eastern part of the Netherlands. Eastborn has a leading position in the areas of concept development in the Dutch market. The products are offered in the medium and premium price segment and have been a part of Hilding Anders since 2007. Eastborn is sold in Germany, the Netherlands and to cruise ships.

Ekens is a Swedish brand founded in 1938. The brand is characterized by high-quality beds and stands for unique individual comfort, cutting-edge solutions and personal design. Ekens is in the premium price segment and has been a part of Hilding Anders since 1991. It is also sold in Norway.

Happy Systems is one of Hilding Anders’ two brands in Switzerland. Happy was founded in 1895 and offers foam mattresses supported by advanced technology. Happy Systems is in the medium price segment has been a part of Hilding Anders since 2008. It is also sold in Germany and Austria.

Hespo is the leading bed brand in Croatia. The beds come in several models with both foam and spring systems and represent high quality and individual adaptation. Hespo is in the medium price segment and has been a part of Hilding Anders since 2005. It is sold in Switzerland, Austria, Slovakia, Hungary, Bosnia-Herzegovina, Serbia and Macedonia.

Lama is developed and produced in Denmark with focus on quality and optimal durability suited to the Scandinavian style – with fabric designed by the famous Danish furniture designer Nanna Ditzel.

Perfecta Dreams is one of Hilding Anders’ two brands in Croatia. The product range includes mattresses, bed underframes and pillows. Perfecta Dreams is in the medium and premium price segments and has been part of Hilding Anders since 2007. It is sold in the home market and to the neighboring markets Serbia, Bosnia-Herzegovina and Macedonia.

Pullman is a Dutch brand founded in 1937. The range includes frame beds to continental and adjustable models. The brand is distinguished by craftsmanship, quality and comfort. Pullman is in the premium price segment and has been part of Hilding Anders since 2001.

Sleepwell was developed by Hilding Anders Baltic in Estonia. The product range reflects Scandinavian design and uses natural materials such as latex and coconut fibre. The brand is in the medium price segment. It is also sold in Latvia and Lithuania.

Stjärnbädden is a Swedish brand characterized by high quality and good design at affordable prices. The products are available in three versions: beds with spring interiors, continental beds and adjustable beds. Stjärnbädden is in the medium price segment and has been a part of Hilding Anders since 1994.

Tropico’s product range includes mattresses made of foam, latex and spring systems. The brand is the market leader in the Czech Republic and is known for its frequent development of new products. Tropico is in the economy and medium price segments and has been a part of Hilding Anders since 2007.

Vono was founded in the UK 1896. The brand uses the exclusive, technically advanced Intalok Springing System. The system has been developed in the UK and creates optimal body support. Vono is sold in large parts of Asia and has been part of Hilding Anders since 2002.

StarryNite mattresses are developed using advanced Swedish technology with exclusive Multiflex Springing System. The brand is managed by Slumberland Asia Pacific Ltd, and sold in more than 20 countries across Asia.